Are we headed towards a world of paying $0.99 for every thing? Has the application marketplace taken us ‘off the menu’ for good?
Restaurants have done it for decades. Well before the iPhone, the carriers (like AT&T) got us accustomed to this with their billing process. Phone insurance? $2.99 a month. Add data? $9.99. Ringtones? $2.09. And so on and so on until your $79.99 “complete package” gave you a bill with taxes, surcharges and other cleverly named costs and looked more like $150 a month.
Now we’re buying apps in the same way. Apple saw 1,000,000 apps downloaded the first DAY the iPad was released. Personally, I don’t hesitate to try a new app for up to around $1.99. Over $2.00 and something triggers in my mind that makes me more cautious.
With the massive popularity, more phones and, iAd, AdMob and more ads on the way, prices for apps should continue to remain low. Which means we’ll all keep on clicking “BUY” without much thought. Brilliant…if you’re selling.
But what about buyers. Will we be seeing this pricing model play out elsewhere? TV? News? Are we moving to an app-ified world (yes) and will we see more and more payments for smaller amounts (maybe)?
It’s rare in this day and age to see a true craft take place. Seymour’s Fashion in downtown San Francisco still makes it happen. Custom shirts, suits and the like, all measured by hand, and written with pencil in a ledger with carbon paper. They have books going back decades. It’s like stepping back in time in the best possible way.
They called to confirm a recent online purchase and the experience was so positive that it made me think about what else Nike makes (everything) that I could use (a lot).
The entire experience from inbound call, voice mail, to the tone, personality and delivery from the person on the other coupled with the level of service they offered made me a customer for life (or at least for a long time).
As more and more products become commodities, is customer service the ‘secret sauce’ that will separate a company from the herd?